BUS In

On Demand Bus Pooling Application

UI/UX Design Project - Adobe XD

Timothy Edison (2022)

Problem Scenario

Imagine this. You’re living in a western Sydney suburb, and you work in the city. It takes more than an hour to travel to the city by public transport, and it takes multiple transfers. You don’t have a car, and on demand rides are unaffordable and unsustainable for daily travel. This takes a toll on your time and mental health. What could be changed to solve this problem?

Distances

Distance

Clock, Time Icon
Money gradient icon

Time

Affordability

Enter BusIn.

Meet BusIn. BusIn is an on demand, public transport application that combines the best of both worlds. It has the flexibility of an on demand transport, with the affordability of public transport rides. BusIn allows you to pre book a shared public transport ride that will pick you up at your location, and drop you at your destination! With the rides being shared and targeted specifically towards the users, there will be significant savings in time, costs, and even CO2 Emissions!

iphone 14 pro mockup

Branding

The BusIn logo epitomises a seamless, user centric experience while distinctly portraying its role as a transport solution. It features a singular, double-ended arrow cleverly shaped into a 'B' for BusIn.